It is everyone’s moral imperative to treat their territory with as much respect and love as possible. The hills of the Langhe have been a UNESCO World Heritage since June 2014, thus representing an ecosystem that must be preserved and taken care of with our greatest efforts, by all of its inhabitants.
There are many ways to show respect for the natural heritage of our territory and for the health of our consumers. At times, it means simply taking daily measures that everyone can do; at other times, it means having an action plan, perfectly calibrated to guarantee the most natural cultivation of vineyards and crops possible. Beginning in 2008, we began practicing organic vineyard management, gradually changing our habits year by year. The first step was to eliminate the use of springtime herbicides and to learn how to manually and mechanically control weeds, even among the vineyard rows (not an easy or cheap operation when done by hand). We reintroduced the soil tillage practices that we used in the past. Tilling is fundamental after harvest to aerate and enrich the earth with useful microorganisms (bacteria and fungi), thus permitting water to infiltrate the soil in the winter and spring and favor the incorporation of essential organic substances. To avoid insecticides, we began using pheromone dispensers that sexually disorient the insect Tignola. And to help with the development of the vines and to combat erosion, we use green cover between the rows, made from a biodiverse mix of selected seeds and green manure, or grass clippings, and tilling it under.
The successful results encourage us to continue pursuing this course of action. In 2011, we sought organic conversion for several Nebbiolo vineyards; and in 2017, these vineyards will be organically certified for a total surface area (rather fractured) of about 18 hectares. Once the Nebbiolo vineyards are converted, we will begin converting all other varieties, as well. It is a big commitment: we do not have one piece of 35 hectares of land, but many small vineyards (sometimes just half a hectare big) distributed in a wide zone from La Morra to Serralunga d’Alba including Monforte d’Alba, Castiglione Falletto, Neive, and Trezzo Tinella. In the cellar, we give maximum respect to the raw materials, which truly represent the richness and versatility of our soil. We strive to work so that our bottles of wine “are” the vineyards that we cultivate. We have the great fortune to possess some of the most beautiful and important vineyards of the Langhe in Barolo and Barbaresco territory. It is a considerable treasure—these are “talents” that should not be wasted. It will not be easy and it requires the commitment and heart of everyone who works with us. The vineyards deserve our most heartfelt thanks.